consumer strategy | Prepare 4 VC

Blog Posts

Scheduling post-holiday client meetings now?

If you are working on building client relationships around the holidays, hopefully you are getting some opportunities to schedule meetings.

Winning Over Busy Consumers: A Guide for Small Business Owners

As a small business owner or startup, you may feel like you're up against giant competitors in the eyes of busy consumers.

These off-beat startup fails have a lesson for us

As we’ve written before, we can learn a lot from failure, so maybe there’s something to be said for Juicero.

How to cultivate likability

But what if that collective wisdom is wrong? Understanding the social skills that go into likability can have a substantial impact on your..

Charting Your Path to Success with Prepare 4 VC: Essential Strategies for Startups

The journey of a startup is a path of innovation and discovery.