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Renewing/expanding existing relationships?

Updated: Jul 31, 2023

Existing client relationships are critical to keeping a steady flow of business and are a great source of growth. They will not renew or expand on their own...some ideas to ensure you leverage these opportunities...

Proactively manage the relationship

Making the renewal/expansion easier starts on Day 1 of the relationship. Be sure to be in touch with the client regularly throughout the year. If you have managed thru issues proactively and kept the relationship stable (at least), then renewing/expanding can become a natural conclusion.

What you should assume

Things will NOT stay the same...these assumptions (and others) should drive your thinking...

  • Competition will be trying to displace you

  • Client priorities may change

  • Solutions your company can deliver may expand or change

Proactively present proposals

Clients have a lot going on and will gravitate to what is easy, particularly when they are under pressure. If you proactively present proposals for renewing/expanding the relationship it allows more time for consideration and for you to work thru the selling process.

Questions? Feel free to contact me!

Marc Kitz, Sales Coach


Checkout mySales Coaching blog -

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