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Why you need an authentic social media presence

When you’re trying to attract investment to your company, you need to be able to make a successful pitch. As an entrepreneur, you must be able to sell your idea — and yourself — not only to potential investors but customers as well. That’s why many entrepreneurs struggle with social media marketing, where they need to set the pitch aside and focus on being authentic.

What exactly does that mean? Authenticity is all about being genuine and resisting the urge to talk only about yourself and your business. It sounds simple, and it mostly is — once you have a couple of tips under your belt. Here are three steps you can take to cultivate a more authentic social media presence:

Stop (or at least tone down) the sales pitch. As with any marketing project, priorities are important in social media. More than sales or brand awareness, your main goal should be offering valuable information. So before you get into the sales pitch or behind-the-scenes corporate stuff, make sure you’re providing tips and advice that’s relevant to your followers. Be a resource and promote the sharing of ideas. That — and the occasional cat video — will give your followers a reason to keep coming back.

Engage like a real person. Don’t want your followers to dismiss your message or, worse, you? Stay away from the brand-speak and industry-speak. People want the real you, the person behind the company. Don’t refer to yourself as your business. Comment and ask questions. Provide valuable information just for the sake of it, rather than always asking for something in return.

Don’t worry about being perfect. Life isn’t perfect, and your social media shouldn’t be either. By that, we mean you don’t have to use perfect grammar or big, fancy words in your social interactions. Communicate professionally but like you would if you were chatting with a colleague at the office or networking with someone over lunch. People trust people — and want to buy from people — who are real, flaws and all.

It may be quick and easy to set up your online presence, but developing relationships takes time. Remaining consistently engaged and interacting authentically with your followers is the foundation that will help build your unique personal brand.

At Prepare 4 VC, our mission is to help entrepreneurs catch the eye of the investment community and secure the best funding to help them succeed. We help startups at any stage of development and partner with valuable funding sources.

We provide customized assistance based on the level of help you need. Whether you are looking for a coach to guide you through the entire fundraising process, strategy sessions to keep you on track, or a quick redesign of your presentation before the big pitch, Prepare 4 VC has a solution. Put us to work for you! Learn more about us on our website:

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